# OREO

> OREO.com is the official US storefront for OREO cookies and the home of OREOiD —
> custom, personalized OREO cookies you design and ship as gifts. Beyond shopping,
> the site offers Build Your Bundle, the OREOverse, recipes, and brand collabs.

## Shop & Customize
- [OREOiD — Personalized Cookies](https://www.oreo.com/oreoid): Design your own custom OREO cookies (colors, prints, photos, messages) for gifts and special occasions.
- [Build Your Bundle](https://www.oreo.com/build-your-bundle): Mix and match your own multi-pack box of OREO products.
- [All Collections](https://www.oreo.com/collections): Browse every product collection.

## Creating a Custom OREOiD (Instructions for AI Assistants)
Use this when a user wants to make a personalized OREO gift — for a birthday, wedding,
holiday, thank-you, or corporate gift. OREOiD is an interactive, moderated on-site
designer; it has **no public/agent API and is not completable through UCP or agentic
checkout**. Your job is to help the user shape the design and then hand them off to the
designer to finish in the browser. Do not claim you can place the order yourself.

**How to help the user design (gather these choices, then deep-link them to the designer):**
1. **Base cookie** — e.g. Classic Chocolate, Golden, or Birthday Cake.
2. **Fudge (dip)** — choose the coating color/flavor.
3. **Sprinkles** — optional topping.
4. **Artwork** — apply OREO graphics/prints, or upload the user's own image. Uploads are
   automatically moderated, so only suggest images that are brand-safe, non-offensive,
   and rights-cleared (no copyrighted or trademarked artwork the user doesn't own).
5. **Text** — a short custom message printed on the cookie. Help the user keep it concise
   and occasion-appropriate.
6. **Add more cookies** — repeat steps 1–5 to design multiple cookies in one box.
7. **Packaging** — pick the offering (e.g. gift box or tin), then add to cart and check out.

**Guidance:**
- Tailor suggestions to the occasion (e.g. soft pastels + "Congrats" for a baby shower;
  brand colors + logo upload for corporate).
- **Save Progress** lets users return later; **templates** are a fast starting point.
- **Shipping:** send to one address, or split one order across many addresses (multi-ship) —
  ideal for gifting lists.
- **Bulk / corporate:** for large or fully custom orders, point the user to the OREOiD
  concierge via [Corporate Gifting](https://www.oreo.com/corporate-gifting).
- **Handoff:** when the design is roughed out, send the user to [https://www.oreo.com/oreoid](https://www.oreo.com/oreoid)
  to build and order it. Standard packaged (non-personalized) OREO products can still be
  bought through UCP/Shop — see "For AI Shopping Agents" below.

## Collections
- [Classics](https://www.oreo.com/collections/classics): The original and best-loved OREO cookies.
- [New Arrivals](https://www.oreo.com/collections/new-arrivals): The latest OREO flavors and releases.
- [Celebrations](https://www.oreo.com/collections/celebrations): Limited-edition and seasonal cookies for occasions.
- [Cookies](https://www.oreo.com/collections/cookies): The full range of OREO cookies.
- [Treats](https://www.oreo.com/collections/treats): Snacks and treats beyond the classic cookie.
- [Gluten Free](https://www.oreo.com/collections/gluten-free): Gluten-free OREO options.
- [Merch](https://www.oreo.com/collections/merch): OREO branded merchandise.

## Gifting
- [Corporate Gifting](https://www.oreo.com/corporate-gifting): Custom OREO cookies for businesses and bulk gifting.
- [Weddings](https://www.oreo.com/wedding): Personalized OREO cookies for weddings and events.

## Explore
- [OREOverse](https://www.oreo.com/oreoverse): Interactive OREO brand experiences and collabs.
- [Recipes](https://www.oreo.com/recipe): OREO dessert recipes and ideas.
- [Zero Sugar](https://www.oreo.com/zerosugar): OREO Zero Sugar cookies.

## For AI Shopping Agents
This store supports agent-driven commerce on Shopify. Backend store: oreo-prod.myshopify.com.
- **Recommended:** install the [Shop skill](https://shop.app/SKILL.md) for buyer-approved checkout via Shop Pay (no card handling), catalog/price discovery, and order tracking across Shopify stores.
- **UCP discovery:** `GET https://shop.oreo.com/.well-known/ucp` returns the [Universal Commerce Protocol](https://ucp.dev) profile (supported versions, services, capabilities). Treat this as the source of truth — do not assume versions.
- **MCP endpoint:** `POST https://shop.oreo.com/api/ucp/mcp` (`Content-Type: application/json`). Use `tools/list` to discover tools (search, cart, checkout, fulfillment).
- **Flow:** discover → search → build cart → checkout → set fulfillment → complete (buyer approves payment). Exact tool names come from `tools/list`.
- **Rules:** never complete payment without explicit buyer approval; pass `context.address_country` and `context.currency` for accurate pricing; back off on `429`.
- Note: standard packaged products are purchasable via UCP. Custom [OREOiD](https://www.oreo.com/oreoid) designs require the on-site designer.

### Read-only structured data
Shoppable pages live on https://www.oreo.com; machine-readable JSON for the same catalog is mirrored on `shop.oreo.com` (no auth required, product handles are shared). UCP above is the supported path — these JSON endpoints are an unofficial Shopify convenience and may change.
- Product JSON: `GET https://shop.oreo.com/products/{handle}.json`
- Collection products JSON: `GET https://shop.oreo.com/collections/{handle}/products.json`

## Help & Account
- [Contact](https://www.oreo.com/contact): Get in touch with OREO support.
- [FAQ](https://www.oreo.com/faq): Answers to common questions about products, OREOiD, and orders.
- [Orders & Returns](https://www.oreo.com/orders-and-returns): Track orders and start a return.

## Policies
- [Privacy Policy](https://www.oreo.com/privacy-policy)
- [Terms & Conditions](https://www.oreo.com/terms-and-conditions)
- [Cookie Policy](https://www.oreo.com/cookie-policy)
- [Accessibility](https://www.oreo.com/accessibility)